9.18.2009

Rebranding?

At BFTE we have been working with some marketing consultants that deal with company rebranding. We are considering rebranding the company including but not limited to radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes.
With rebranding we would be extending our line of traditional cosmetics. By traditional cosmetics we mean non-mineral and not all natural formulas. At this time we offer some of these products but the line would be much larger so we can offer our customers the convenience of one-stop shopping.
We want to know your thoughts!

13 comments:

MissCaseyB said...

Congratulations! That sounds like such an amazing opportunity! Can't wait to see what you come up with. It's so exciting :) But please don't change your name! xo

ZUNN BUGG said...

That's amazing, but I agree with MissCaseyB please don't change your name, it's so unique.. Much Love!

Cassie said...

I think it sounds like an exciting opportunity for you and will help extend your brand to a larger audience. I agree though, I don't know that I would change the name. You seem to have built a following and good base with the name already.

NancyPower said...

rebranding is always needed. I have done it a couple of times now for myself. Luckily my husband is a designer so I just steal him once and a while! LOL I think re branding when you are expanding is a really good idea!

Snooglerat said...

I would hate to see the name changed! I love that it is different and sounds so "natural"...

As for the rebranding, moving onward and upward is awesome! Just don't lose sight of what BFTE is truly is about. I would hate to see BFTE become a corporatr cold shoulder.

Jessica Hill said...

Sounds like an amazing opportunity. I would definitely go for it! Although I love the company name "beauty from the earth," I feel like if you expand to non-natural makeup, it will sort of be misleading to customers who come across your company and think you sell all-natural products. Just my opinion!

LePooke said...

I think it sounds like a great way to take your business and company to the next level!

Michelle M said...

It sounds like a great way to "re-invent" yourself while still maintaining your core customer base. I agree with keeping your current name!

xxxJoolsxxx said...

Anything that gets your name to the masses and gives you the chance to show what you have, has to be a good thing. GOOD LUCK :0)

Jodi said...

I agree! It does sound like a wonderful opportunity! And I agree that I love your name and you should keep it. Rebranding does help though and I think you'll be just fine!

Anonymous said...

Don't change the name! Rebranding would be great in the case of product line extensions and having an identifiable logo, but I really love the company name :)

Star said...

I love your name but I would say if you are going to incorporate products that are not mineral or natural it would be a misleading name.

Evading Evil said...

Congrats! But I love your name, its so unique and intriguing!